Remodeling Ideas for a Ho-Hum Ranch Style House

Compare and Contrast the Subcultures of Hip Hop and Punk

Compare and Contrast of Subcultures: Hip Hop and Punk South University Online Compare and Contrast of Subcultures: Hip Hop and Punk Differences in beliefs and values from what the â€Å"norm† considers the right way makes you a subculture, but what makes them unique are the instruments they use to make their voice heard. While most people have taken for granted their language, beliefs and values there are some who within their subculture use their music to escape forms of oppression and lack of freedom. Hip Hop and Punk are two large subcultures that are well known through out the world. There are many differences between Hip Hop and Punk and several contributing factors that shape these subcultures but ultimately each one’s existence†¦show more content†¦Symbols are defined by Kendall (2011) as anything that meaningfully represents something else, and can simultaneously produce loyalty and animosity, and love and hate. Hip hop symbols include a microphone, which is an important tool that makes their voice of change heard. Turn tables and speakers, hip hop uses these objects to make their music different and stand out. Punk symbols include, a guitar, which is the instrument used to make the music that accompanies the message. Stages are another symbol of the punk subculture which serves as a platform to perform the message of music. Each symbol produces love and loyalty within the subcultures while gaining hate and animosity from those being exposed. The information that has been provided about the subcultures of Hip Hop and Punk shows there are many differences between Hip Hop and Punk and several contributing factors that shape these subcultures but ultimately each one’s existence serves a similar purpose: a form of escape and expression. Prior to research, I was an outsider looking in on the two subcultures. Assumed no similarity at all, but I learned, when you take a deeper look and explore the pages they are different books carrying the same message. References Kendall (2011). Sociology in OurShow MoreRelatedEffects of Rap Music on Crime14002 Words   |  57 PagesListening to Rap: Cultures of Crime, Cultures of Resistance Julian Tanner, University of Toronto Mark Asbridge, Dalhousie University Scot Wortley, University of Toronto This research compares representations of rap music with the self-reported criminal behavior and resistant attitudes of the music’s core audience. Our database is a large sample of Toronto high school students (n = 3,393) from which we identify a group of listeners, whose combination of musical likes and dislikes distinguish them

Blockbuster Inc a Strategy and Competitive Analysis

Blockbuster Inc: A Strategy and Competitive Analysis April 27, 2007 Table of Contents Introduction 3 Blockbuster History 4 Competition and the State of the Rental Industry 5 The Strategy to Remain Competitive 6 Economic Factors 10 Supply Chain Strategy 11 Sales, Service and Promotion Strategy 13 Conclusion 16 Appendix 17 Exhibit 1 Blockbuster SWOT Analysis 17 Exhibit 2 17 Blockbuster Video Facts 17 Hollywood Video Facts 17 Netflix Facts 17 Exhibit 3 U.S. Home Video Industry: Historical Statistics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦19 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 Introduction Blockbuster Video is facing many challenges in trying to remain†¦show more content†¦Blockbuster has lost significant amounts of money in recent years: $1.6 billion in 2002, almost $1.0 billion in 2003, and $1.2 billion in 2004. The past few years, Blockbuster has been busy reinventing itself for a future in which video rentals may be on the way out. Competition and the State of the Rental Industry Technological and market evolution is finally catching up with the brick and mortar movie rental business. With all the new sources of competition available, Internet subscription services (Netflix), cheap DVDs at Wal-Mart, online movie download services, cable and satellite movie channels plus video-on-demand, Telco entry into the video business, it’s no wonder that Blockbuster and Hollywood Video are struggling. In 2005, Joe Flint and Kate Kelly reported in the Wall Street Journal that â€Å"Blockbuster Inc. is facing new pressures as signs increase that a sharp decline in the video-rental market is putting a strain on the company’s finances.† The company’s stock prices fell by 9.7% in late 2005, hitting a low of $4.60 per share. Then Hollywood Video (Movie Gallery Inc.) reported that sales at many of its stores dropped 10% the same quarter in 2005. Meanwhile, Netflix was gaining momentum and a customer base of almost six million subscribers (see ex hibit 2). Antioco admitted to the Wall Street Journal that the â€Å"rental industry is in the tank† and the firm’s SEC filing in 2005 said that it anticipates a â€Å"faster than expectedShow MoreRelatedCase Study : Video Concepts, Inc.1091 Words   |  5 Pages Business Communication Assignment Case Analysis and Report Writing Case report on Video Concepts, Inc. Submitted to: Professor Indra Nityanandan Submitted by : Vikram Choudhary Section- A Executive Summary Chad Rowan, an Entrepreneur by choice has been interested in doing business. 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Consumer As Segmentation Essay Example For Students

Consumer As Segmentation Essay 1. IntroductionOrganizations that sell to consumer and business markets recognize that they cannot appeal to all buyers in those markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. Companies vary widely in their abilities to serve different segments of the market. Rather than trying to compete in an entire market, sometimes against superior competitors, each company must identify the parts of the market that it can serve best. Segmentation is thus a compromise between the rash assumption that all people are the same and the uneconomic assumption that each person needs a dedicated marketing effort. Within this essay, it is going to present the main considerations of the market segmentation, as well as the influence of consumer behaviour. 2. Concepts of the market segmentationMarkets consist of buyers, and buyers differ in one or more ways. They may differ in their wants, resources, loc ation, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently with products and services that match their unique needs. 3. How to segment marketBecause buyers have unique needs and wants, each buyer is potentially a separate market. Ideally, then, a seller might design a separate marketing programme for each buyer. However, most sellers face larger numbers of small buyers and do not find complete segmentation worthwhile. Instead, they look for broad classes of buyers who differ in their product needs or buying responses. For example, high- and low- income groups differ in their car-buying needs and wants. It also knows that young consumers need and wants differ form those of older consumers. The task facing the marketing manager is to identity variable that describe the customers in terms of their inherent characteristics, and to link those variables to consumer behavior toward the product or service. The market segmentation planning process can be divided into five stages. Stage 1 involves the identification of dimensions that a company might use for segmenting its markets. Stage2 is concerned with t he development of market segment profiles. Stage 3 is where the organization needs to forecast the total market potential for each segment. Within this stage, an analysis of competitive forces operation within each segment should be carried out as well as the definition of the marketing mix designed to serve each market segment. Stge4 deals with the application of forecasting procedures in order to calculate the companys market share for each segment. During this stage, the company should also estimate the ratio between allocated costs and delivered benefits for each market segment. Stage 5 includes the assessment of delivered benefits from each segment in relation to corporate goals, which will provide the rationale and justification for further development of each market segment. This market segmentation decision process cycles is completed when the company decides on the selection of market target segment. 4. The bases of market segmentationThere is no single way to segment a market. A marketer has to try different segmentation variables, to find the best way to view the market structure. Some researchers try to form segments by looking at consumers characteristics. They commonly use geographic, demographic, and psychographic characteristic. Then they examine whether these customer segments exhibit different needs or product responses. Other researches try to form segments by looking at consumer responses to benefits sought, use occasions, or brands. Once the segments are formed, the researcher sees whether different consumer characteristics are associated with each consumer- response segment. 1. Geographic segmentationGeographic segmentation calls for dividing the market into different geographical units such as nations, regions, stated, counties, cities, or neighborhoods. A company may decide to operate in one or a few geographical areas, or to operate in all areas but pay attention to geographical differences in needs and wants. Bally?s Total Fitness EssayUSER STATUS Some markets segment into nonusers, ex-users, potential users, first-time users and regular users of a product. Potential users and regular users may require different kinds of marketing appeals. A companys market position will also influence its focus. Market share leaders will aim to attract potential users, whereas smaller firms will focus on attraction current users away from the market leader. ATTITUDE TOWARDS PRODUCT People in a market can be enthusiastic, positive, indifferent, negative or hostile about a product. Door-to-door workers in a political campaign use a given voters attitude to determine how much time to spend with that voter. They thank enthusiastic voters and remind them to vote; they spend little or not time trying to change the attitudes can be effective segmentation variables. BUYER-READINESS STAGE A market consists of people in different stages of readiness to buy a product. Some people are unaware of the product; some are aware; some are informed; some are interested; some want the product; and some intend to buy. The relative numbers at each stage make a big difference in designing the marketing programme. 5. ConclusionIt also has been proofed that market segmentation is a complex and dangerous activity in the sense that the process of choosing of variables, their measurement and their implementation leaves plenty of scope for poor management and disappointment. However, it is still important to remember the potential benefits to be gained, whether looking at the customer, the marketing mix or the competition. The customer could find products that seem to fit more closely with what they want. The marketing mix should itself be a product of understanding the customer. Market segmentation helps the organisation to target its marketing mix more closely on the potential customer, and thus to meet the customers needs and wants more exactly. Furthermore, the use of segmentation will help the organisation to achieve a better understanding of itself and the environment within which it exists. BibliographyChisnall, Peter M., Peter Michael, Consumer behavior 3rd ed. London : McGraw-Hill, 1995Runyon, Kenneth E.. Consumer behaviour and the practice of marketing 3rd ed. London : Merrill, 1987Leon G. Schiffman, Leslie Lazar Kanuk Consumer behaviour. 5th ed.. London : Prentice-Hall, 1994Assael, Henry. Consumer behavior and marketing action. 6th ed. South-Western College Publishing, 1998Tull, Donald S., Donald Stanley. Marketing research: measurement and method: a text with cases / Donald S.. 6th ed. New Jersey : Prentice Hall, 1993Baker, Michael J., Michael John, Marketing strategy and management 2nd ed. Basingstoke : Macmillan, 1992Peter, J. Paul. Consumer behaviour and marketing strategy. European ed. London : McGraw-Hill, 1999Kotler, Philip. Marketing management. 7e . Paris: Publi-Union, 1992Cannon, Tom. Basic marketing: principles and practice. 3rd ed. London : Cassell Educational, 1992. Chisnall, Peter M., Peter Michael, Marketing research. 4th ed. London : McGraw-Hill, 1992Jain, Subhash C. Marketing planning ; strategy. 4th ed. College Division, South-Western Publishing Co, 1993Foxall,G Foxall,J. Consumer Behaviour. 2nd. UK: Int Th Bus Press, 1998East, Robert. Consumer behaviour: advances and applications in marketing. London : Prentice Hall, 1997Marketing and Advertising